Canva is a graphic design program that allows users with a variety of graphic design experience to create designs for both print and digital media. The primary goal of this usability test was to compare the usability of Canva’s web interface and mobile interface. This test tasked the users with navigating Canva’s features, creating a design, and uploading their creation to a Facebook account. Each user was to create a total of two designs; one design was created through the mobile interface and the other was created through the web interface.
A total of six participants were tested, resulting in the analysis of 12 unique designs that were created using a MacBook and iPhone. The participants included undergraduate students, graduate students, and professionals in a variety of fields. The age of these participants ranged from 21-50.
Through qualitative analyses sourced from questionnaires prior to and after the completion of the task, users were able to assess their own graphic design expertise and attitudes toward Canva's mobile and web interface. Each user's actions were recorded through screen captures on mobile phones and laptops. These screen captures were used to gather quantitative data in the form of the time of the designing process, the time of the uploading process, number of errors, and methods of creation.
We broke down this information using an affinity diagram. The diagram was categorized by the interface used, if the participant was a designer or not, if the participant used a template or not, and how long it took the participant to create their design. We also made an affinity diagram that focused on how long it took the participants to post to Facebook on the web or mobile interface. The last infinity diagram looked at general issues participants had while using Canva. The affinity diagram helped synthesize the data we had collected while analyzing the participants screen recordings.
In summary, the results found that:
1. The average time to post to Facebook was 3 minutes and 12 seconds on web and 31 seconds on mobile.
2. The average time create a design using a template was 4 minutes and 39 seconds, and the average time to design without using a template was 10 minutes and 43 seconds.
3. Users preferred to upload a design using the mobile interface.
4. Two-thirds of the users preferred designing on the web interface.
After gathering and analyzing qualitative and quantitative data, it was determined that Canva can adjust their current design to allow for a more seamless and intuitive user experience. By organizing a template search queries, a user can choose a design that fits their needs. Many users struggled editing text and design elements when using the mobile interface, so adjustments to the keyboard and navigation functions that resemble familiar mobile interfaces will allow users to more easily adjust and manipulate their design elements.