In January 2020, I spent a week in Bermuda working with The Bermuda Heart Foundation with a team of photographers, videographers, and developers. We rebranded the non-profit organization’s logo, website, and social media. I worked as the group’s Marketing and Social Media Director. I met with the client to discover the current position of the organization and discuss the implementation of realistic strategies for the future. I developed a strategic marketing and social media plan to raise awareness of BHF on the island and in the United States. I made a Twitter and Instagram account and provided the client with a content backlog. Additionally, I documented our group’s journey on our team Instagram by sharing work we created along the way. Below I have highlighted some of my contributions.
The full marketing plan can be found here.
The final website can be found here.​​​​​​​
Team Instagram Feed
Team Instagram Feed
New Bermuda Heart Foundation Instagram
New Bermuda Heart Foundation Instagram